Over the past decade, Chinese furniture industry has experienced rapid development in the first period, the annual production growth rate of more than 20% have an average annual export growth rate of more than 30%, from traditional handicrafts industry's development into a mechanized production equipment and advanced , With a complete range of basic national economic development and meet the needs of the people and the international export market, an important industry needs. China became the world's largest producer of office furniture, and more than Italy in 2005 to become the world furniture exports in the first big country. According to incomplete statistics, the national furniture industry in 2006 GDP amounted to 430,000,000,000 yuan, of which the state-owned enterprises above designated size and 185,276,000,000 yuan more than the same period in 2005 grew 27.1 percent, production and marketing rate of 97.45 percent, the economic benefits, such as profits and taxes targets all Significantly better than last year. Industry-wide exports of 17,465,000,000 U.S. dollars, up 26.88 percent; 802,000,000 U.S. dollars of imports, an increase of 17.14 percent. Its production and export growth are higher than the national light industry average.
 
     Turning to the furniture industry achieved remarkable achievements, China Furniture Association, vice chairman Zhu Changling reporters to an analysis of the underlying reasons: First, expanding production scale. With the new industrial park to accelerate the pace of production capacity and rising levels of management also increased, the family-run enterprises began to change in the modern enterprise, and factory-style enterprises towards a high degree of mechanization and direction, business management, management capacity has leapt A new level.
 
     Second, we continuously improve product quality, increasing diversity, emerged in a number of brand-name products. At present, the furniture industry a total of 18 products, "Chinese famous brand". New materials, new technology application, multi-function products continue to develop products more colorful.
 
     Third, the industrial cluster and regional characteristics of shape. Zhongshan in Guangdong, such as Tai Chung, "Chinese rosewood furniture production professionals in the town," Daling Shan Dongguan, Guangdong, "the first town of Chinese furniture exports," the Guangdong town of Longjiang, "Chinese furniture manufacturing center, furniture, materials, capital of China," Zhejiang Anji "China's chair Rural industry, "Shandong Ning," China's Rural tables and chairs, "Hebei Sheng Fang Bazhou in the town," China metal glass furniture industry base, "and so on the rise, to effectively promote the local furniture industry, to form a cluster effect .
     Fourth, the city's furniture-building is in full swing, more and more large-scale, more and more high level. Gradually form a pattern of the flow of furniture with Chinese characteristics, follow the ranks of the formation of a group of dealers, the increasingly well-developed distribution channels, continuously improve the quality of service in promoting the circulation and sale of furniture products, to provide consumers with quality service has played an important role.

     Fifth, the strong growth of furniture exports. From the provinces (municipalities) distribution, Zhejiang, Shanghai, Jiangsu ranked first array growth; from the distribution of export destination countries, Chinese furniture exports have reached more than 250 countries and regions; from exports, Zuoju category (mainly Sofa, and other products) of the fastest growth rate, currently accounts for 42% of exports, wooden furniture accounted for more than the first.

     Some analysts believe that in building a well-off society in the new period, the furniture industry as a trade advantage, sustained and healthy development of the general trend will not change and will be further enhanced. During the development of the industry will no longer be dominated by the expansion of the volume, but in order to improve the quality of the main features of high and new technology will be wider use of a more higher level, the growth pattern, the improvement of product quality, management The level of innovation and enterprise to promote large-scale, professional and more able to develop in the direction, which China's furniture production by the Powers furniture production across the country's strategic goal of becoming inevitable.

"Gold Rush" really accountable Kung Fu

     China's furniture industry in the development of high-speed, gradually formed, such as civil furniture, office furniture, kitchen furniture, traditional furniture as well as hotel furniture with a clear feature of the branch, with their raw materials, production technology, product standards, the use of occasions, sales , After-sales service, and other forms of specialized furniture.

     Zhu Changling said that the office furniture from wood materials can be divided into just, metals, software and so on; from the use of occasions classification office, open-staff office, conference room, reading room, library books, classroom training, laboratory Room, staff quarters; from the use of sub-office functions on the table (chair), table (chair), sofa, tea table, filing cabinets, bookcases, wardrobe and so on, which collectively known as office furniture. At present, office furniture manufacturer in the number of independent brands of office furniture business to become the backbone. Office furniture exports have also led a large proportion of Chinese exports, office furniture exports in 2005 accounting for 6.5 percent of exports and exports of 899,000,000 U.S. dollars, it should be said that this amount is very significant.

     And as China's "Bidding" and "Government Procurement Law" implementation of the office furniture furniture industry has become an important branch, and has a broad market. According to experts estimation, the domestic office furniture market demand of about 400 billion yuan, is still in a good period of gold.

     In the face of such an attractive market "cake", some in the industry believe that the office furniture business for the state organs, government agencies and departments to provide a great deal of the application of office furniture, many enterprises have become the national and local procurement center point unit. However, at present, the share of government procurement is not enough, there is a need to vigorously promote government procurement of office furniture. The reason is that government procurement, beginning with the norms of sales orders from the bidding to sign the procurement contract, the scope of the law must be carried out under the supervision and ensure a level playing field. This was followed by the analog market price for the furniture business provides a display of self-development platform to enable enterprises pay more attention to self-construction and improvement of the quality of the product.

    "At present, in spite of government procurement in a number of unsatisfactory places, such as too much emphasis on large enterprises and imported products, some of the links have yet to be further improved, and other norms, but the main thing is we have to rely on the strength of corporate speak." As office furniture, who is also China's Zhu Changling, director of the Committee are more concerned about their own furniture business. He frankly told reporters: in the bidding process, as experts in the assessment process, we often feel that the new corporate design is not a lot of products, we provide a sample of almost-size-fits-all development of the factory's products also face a lack of Innovative, practical, consumer guide to the truth.

     In addition, he said, for example, "a normal price of 110 desks and chairs of the money has dropped to 90 money, even the profits of enterprises also do not talk about the development of what? At the expense of the credibility of the results can only be at the cost and quality." In this regard, his business advice is not to indulge in price together, the key is to look at the quality of products and diversity. Enterprises should abandon low-level and low-grade furniture, more fine. At the same time guard against the same competition, as far as possible dislocation to operate without me, I have excellent people. "Business success is a magic weapon Wuwai Hu on the basis of innovation in the pursuit of excellence, full volume, the price is, keep this in the government procurement process is particularly important."