Japan's "fashion" magazine editor-in-chief editor agency Masao Kiuchi, Chinese furniture in the development of the Bohai Sea at the Forum, Japanese reporters about the current furniture market. Masao Kiuchi this year, interviewed in January Kelon samples of the international furniture exhibition in April and the Milan International, and last month in Cologne, Germany, the furniture exhibition, and also went to Shenzhen and Guangzhou Furniture Fair. He told reporters that 10 years ago, felt that before the emergence of East Asia is the face of the Japanese and Koreans are more, up to this year's Chinese, Japanese and Koreans than we still need more. January through Cologne International Furniture Fair and samples of the Cologne Furniture Fair in April, the Chinese exhibitors, so that the Chinese furniture enterprises in the world to increase its influence.
Masao Kiuchi editor-in-chief in Japan to introduce the size of furniture before the introduction of the furniture market is over, as well as consumer groups in Japan to buy on the psychological reasons for the changes. There are a lot of impact on Japan's consumer furniture market reasons, mainly in three areas:

First, Japan is a big change in the structure of the population. Japan's population structure is divided into two main bulk of the Pacific War is a later, after the birth of the Second World War, is now 56 years old to 60-year-old age band. In this age band in the sense of buying furniture, home furniture piled up a lot, a lot of weak enthusiasm for furniture, furniture market in Japan a small contribution. There is a part of their children, is now 30 years old to 40-year-old age, the Japanese furniture market also have a major impact on the age. They have the money, the family is adding a new furniture. Japan's aging society as a whole show, the furniture market's potential to support more and more weak.

Second, the impact on the consumer market, Japan is the largest residential structure. Japanese domestic functions in the construction of the collection has all the time to build up inside, stay in a time when many do not need to buy furniture.

Third, Japan is imported furniture market expansion. And in 1991 before the collapse of the bubble economy, imported furniture market has changed dramatically. Import furniture market expansion for two reasons: on the one hand, the price to China as the center of Asia's low-cost furniture into the support of Japan's largest share of the purchasing power of the middle class. On the other hand, imports of furniture that changes in high-quality brands of European and American furniture imports. Europe and the United States of high-quality furniture purchased in Japan is high consumption of high-income class. Japan's imports of furniture level, using then compared the human body, head and hold the ground to support the import of furniture, both the share of imports of furniture is very large.

Why China's imports of furniture market share in Japan to the rapid growth? First, the price advantage. Second, there is no brand. In sales will not be useless in the competition, will not spend the cost of the useless. China is once again the quality of furniture has a very big improvement. Japan's Tokyo and other large furniture chain store interior, to the Chinese furniture enterprises and manufacturers of a very large orders. Finally, the competitiveness of Japan is very strong furniture stores, whether or procurement of parts and components procurement of furniture, entirely from China for procurement.

From the category of sales, wardrobe, lockers have been sold in Japan by. At present, is selling better the living room sofa, dining Dining Chair of the table. To the center of the sofa-bed, followed by living among the small cupboard, or Cangui restaurant, or TV cabinet, the small furniture store selling very well. From the design, the design trend is the trend towards Europe. European design trends inside, especially in modern style and simplicity of casual style is very popular now. The same as a European-style design, while simple modern style of furniture sold very well, but traditional furniture, in particular, classical furniture sales in Japan is not very good, but some of the furniture collection lovers. Similarly, Japanese and Chinese furniture, furniture is also sold in Japan was not so good, but also for collection of collections for fans.

For Chinese manufacturers, Masao Kiuchi given some of the future for the Japanese market: the future of Chinese imports to form the biggest threat to Vietnam's import is because the cost of imports of Vietnamese and Chinese imports is very competitive in the hope of the Chinese manufacturing Manufacturers attention. Japanese consumer groups with the general concept of international consumption of different points where? Japanese consumer groups do not think things will definitely lower the quality is not good, the Japanese consumer groups believe that even if cheaper, as long as the quality of a good thing can be. Although the Japanese market has not so severe as Germany, Japan, but the market has been more stringent environmental management, no matter how good your products on the environment pollution will not be sold.